Creative Direction and Brading for the London-based brand Rua Carlota by Charlotte Rose Kirkham. The brand uses only pre-loved/deadstock materials as a basis. Rua Carlota gives life to the forgotten ones. It challenges waste culture. It says that there is potential in everything. It deconstructs and reconstructs with a quiet confidence, and with freedom of creativity at its forefront. It begins with something rendered useless by society and ends with something beautiful.